Audience Theories Detailed

Audience theories detailed

OCR A2 G325: Critical Perspectives in Media - Exam Question Help

After Christmas your work in class will be clearly defined into two areas.

Section A: Theoretical Evaluation of Production

Section B: Contemporary Media Issues

Below is a very brief overview of the requirements for Section A


A2 G325 Critical Perspectives in Media

A2 Levels

Your A2 practical work (excluding planning and evaluation) is marked out of 50. There is a maximum of 40 marks for the main task and a maximum of 10 marks for the Subsidiary Task.

                                                Main Task                                               Subsidiary Task
Level One                                  0-14 marks                                                    0-3 marks
Level Two                                15-23 marks                                                    4-6 marks
Level Three                             24-31 marks                                                    7-8 marks
Level Four                               32-40 marks                                                  9-10 marks

A sense of identity across the tasks is essential.

Encoding Videos for Youtube Uploading (adapted from Media Monkey)

Attention all Students,

So you want to upload your vids? Firstly you have to do a process called 'encoding' this turns the digial video format into something that YouTube can understand; .MPG .MOV, or .AVI files are acceptable. However, the best quality videos are the following:

• MPEG4 (Divx, Xvid) format
• 320x240 resolution
• MP3 audio
• 30 Frames Per Second (FPS)

To do this open your video in iMovie,then follow these instructions:

1. File>Export
2. Select 'Expert Settings' from the 'Compress To' drop-down list
3. Click 'Share'
4. Select 'Export Movie to MPEG-4
5. Click 'Options'
6. Select: Video Format 'MPEG-4 improved'
7. Select: Image Size '320 x 240 QVGA'
8. Select: Frame Rate '30'
9. Click 'Audio' Tab
10. Select: Audio Format 'AAC-LC (Music)
11. Select: Data Rate '128 kbps'
12. Click 'OK'
13. Confirm where your encoded file will be saved to and the file name.
14. Click 'Save'

Once you have followed these instructions it can take a long time depending on the length and number of effects in your movie to encode. I suggest that you set an encode to start at the end of the school day. I can check on them before I go home, and if they are still going they will be done by the morning. When they are done either you or I can take them home and upload them to Youtube.

Inspiration-Colour and Visuals

Thanks to Mr Ford for these websites

Colour Lovers is a very interesting site that will help you with colour ideas. Have a look at the palettes on display and post some in your blog as inspiration for your own colour choices. It is really important that you make informed decisions about colour. don't just leave it to chance.





Creative Review is a brilliant websit site that will help you with your visual ideas. It is worth taking the time to explore it fully. As i showed you with the Guinness Surfer presentation, inspiration can come from unlikely sources.

Click on logos to go to websites (also see link list).